Frequently Asked Questions

General Information

What is Amazon Marketing Services?

Amazon Marketing Services is a self-service advertising solution to drive demand for products sold at Amazon.in

Who can register for Amazon Marketing Services?

Brands whose products are currently sold at Amazon.in are eligible, with the exception of authors, artists, and third-party resellers. For international brands, only those whose products are sold on Amazon.in and have a registered legal entity in India are eligible. (These policies are subject to change.)

How can I gain access to Amazon Marketing Services?

Before getting permission, you are required to register your brand (click the yellow "Register your brand" button). Please provide complete and necessary information. We will process your request for three working day. In order to accelerate your registration, we hope to get more information, e.g. brand link in Amazon.in, product description in Amazon.in, and brand website.

How long does it take to review registrations?

Your registration will be reviewed within 3 business days. We will send you an email if we need additional information to complete your registration.

What can I do if my brand is not eligible?

Brands which are not sold on Amazon.in are not eligible. You can reach an Amazon Marketing Services team member: contact us for further information.

How much does it cost to get started?

Registering your brand is free and so are Amazon Pages. Display Ads campaigns are cost-per-click and controlled by the budget you set.

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About Amazon Pages

General Information

What are Amazon Pages?

Amazon Pages is a self-service product that powers the digital marketing activities performed by brands and agencies to reach out to their customers. An Amazon Page is a brand-specific web page at Amazon.in that functions as a custom landing page to which you can drive traffic. Amazon Analytics supports this product by making use of Amazon's expertise in digital marketing to present a wide variety of usage metrics.

What are the main benefits?

With a personalized Amazon Page, you extend your reach to Amazon.in customers and encourage immediate sales through a familiar and trusted purchasing environment. Link to content on Amazon.in, feature products and add lifestyle imagery about your brand.

Using Amazon Pages, you receive detailed metrics through Amazon Analytics – insights that you can transform into well-informed content that helps drive your business objectives. Learn the impact of your page on a daily basis, by click-through rate, purchasing index and more.

How will this help me improve sales and ROI?

Your products and brand message are exposed on your page available to millions of Amazon viewers and buyers – at no cost to you. As potential customers view your Amazon Page, Amazon Analytics gathers a wide variety of metrics using proven Amazon technologies. By evaluating this data, you can display product offerings strategically to engage the customers you most want, increasing the likelihood of views and purchases.

Start with Amazon Pages

Who should use Amazon Pages?

Any brand or agency that wants an inexpensive way to deliver its message and sell products worldwide – without having to build an entire solution or needing to license, install and operate third-party software. Amazon Pages incorporates features to assist marketing staff with not only sales but also design and analysis.

What kinds of web pages can I build?

Two templates let you select different ways to reach customers depending on your current marketing goal. You can showcase a selection of products along with information about your brand or a smaller selection of products with Amazon search results.

How many Amazon Pages can I have?

You can register one Amazon Page per brand. A company have multiple brands can register one page per brand.

How do I learn more about creating my page?

Get step-by-step information about how to create your Amazon Page in the User Guide for Amazon Pages

How can I get traffic to my Amazon Page?

You can help drive traffic to your Amazon Page through a variety of channels, including:

  1. Paid Advertising
  2. Reach millions of Amazon shoppers through Amazon Display Ads.

  3. Search
  4. Customers can search for your brand on Amazon if you have an upgraded page. Your Amazon Page is eligible to appear in Amazon search results within two weeks after it goes live. The rank of your Amazon Page in Amazon search results can vary based on a number of factors, including relevance to a customer's query.

How do I include search results on my page?

Only upgraded Amazon Pages have access to the "All Products" template with search results. Upgraded pages are available to selected brands in specific categories. If an upgrade possibility is available for your brand, you will receive a notification on the dashboard page requesting additional information.

What is Amazon Pages Analytics?

Amazon Analytics informs your marketing decisions by providing metrics such as reach, views, considerations, and sales. It helps you build an understanding about how your audience interacts with your brand

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About Amazon Display Ads

General Information

What is Display Ads?

Display Ads are cost-per-click ads offered through Amazon Marketing Services. They allow brands to create advertising campaigns to reach potentially millions of Amazon shoppers and drive traffic to a product's detail page.

What are the options for Setting Amazon Display Ads campaign?

Amazon display ads are served using Smart Bid architecture.

What’s Display Ad Smart Bid?

In Smart Bid, Amazon will select ad placement for advertiser. Advertiser only needs to select which product to promote, decide ad title, description, campaign budget, cost per click and targeting etc. All creatives will need to meet Amazon Ads Policy before they go live.

Start with Amazon Display Ads

Why should I use Amazon Display Ads?

Amazon display ads help build brand awareness and increase sales. They allow brands to create advertising campaigns to reach potentially millions of Amazon shoppers and drive traffic to a product's detail page or any other customized landing page for the brand in Amazon.in. By customizing each ad, advertiser can target specific interest shoppers. Also, Amazon will generate analytics such as ad impression, clicks, add-to-cart number and sales volume to help monitor ads performance.

Is there any qualification criteria to buy Amazon Display Ads?

All brands registered for Amazon Marketing Services can create Display Ads. The Display ads should meet Amazon Ads Policy before they go live on Amazon.in

What are the targeting options available for my campaigns?

There are three targeting options available when you select Placement Bids. Keyword based targeting (for select placement) which allow you to target your ads when customers search for specific keywords on Amazon.in, product based targeting which allows you to target your ads against select products, Interest Based Targeting which allows you to target shoppers within specific interest group.

Where will my ad be shown?

Your ad can be shown on gateway page, search page, detail page and thank you page across desktop and mobile.

Can I select where to show my ads?

No, you don’t need to worry about selecting where to show your ad. With Smart bid technology, Amazon will identify the best performing placements for you and run your ads only on those placements.

How do I edit my ads?

You can access ads detail page, by clicking ads campaign name. Here, you can view and modify your ads setting. Currently, we support changes like bidding price, budget, and promotion period.

Why are my ads rejected?

Your ads will be rejected if it does not meet Amazon Ads Policy. If your ad is rejected it is not in compliance with our Ad Policy. You can refer Amazon Ads Policy to modify your ads and creative. We can help you review your modified ads.

How long does it take to review my ads?

Your creatives will be reviewed within 3 business days. We will send you an email about our review result.

How can I cancel my ads?

You can cancel your current running ads at any time by clicking “cancel” button in status bar.

Ad Creation

What are the ad options available to me?

After logging in, on clicking “Create a display ad” you will get 2 ad options to choose from:

  1. Headline Search
  2. Product Display

What is Headline Search Ads (HSA)?

Headline search ads are keyword targeted ads that feature on top of search page (below the search box). These ads are displayed only when a customer searches for a keyword that you have targeted.

How to create a headline search ad?

You can follow below step wise process to create a headline search ad:

Step 1: Select the landing page. Here you have 4 options to choose from:

  • Create a page - You can select the list of products that you want to advertise and Amazon will auto-generate a page with only those products
  • Your Amazon page - You can use your brand page as a landing page
  • Custom URL - You can provide any search result as a landing page
  • Your Best-Sellers - In this option, Amazon will automatically identify your best selling products and create a landing page for them

Step 2: Choose campaign name, budget and duration

Step 3: Choose keywords that you want to target. Here you can choose from recommended keywords, add your own keywords or upload excel file with your keywords. The traffic power will suggest whether your selected keyword will receive high, medium or low traffic

Step 4: Select the brand name, headline and brand logo for your ad. Amazon will automatically create the ad using these parameters

Step 5: Submit campaign for review

We will review your campaign and approve it within 3 business days if it meets Amazon Ads Policy guidelines. Once your ad is approved, it will be live.

What is Product Display Ads (PDA)?

Product display ads are used to promote a specific product from your brand portfolio. They can targeted by using

  • Product Targeting: You can target the products that are similar or related to your advertised product
  • Interest Targeting: You can target customers that have shown affinity towards the segment that you wish you advertise. For your convenience, Amazon has created 68 interest segments

How to create a product display ad?

You can follow below step wise process to create a product display ad:

Step 1: Select whether you want to use Product targeting or Interest targeting

Step 2: Choose the product or ASIN that you want to advertise

Step 3: For Product targeting, select the products that you want your ad to feature on. For Interest targeting, you can select the segment of customers to whom you want to show your ad

Step 4: Choose campaign name, budget and duration

Step 5: Select the brand name, headline and brand logo for your ad. Amazon will automatically create the ad using these parameters. If you want to use your own creatives, then you can also upload them manually. However, you have to upload creatives for all the ad sizes available

Step 6: Submit campaign for review

We will review your campaign and approve it within 3 business days if it meets Amazon Ads Policy guidelines. Once your ad is approved, it will be live.

Billing and Payments

How will my ads be charged?

For each ad, you only need to pay by actual clicks. Your cost per click bidding price is the price that you are willing to pay at most, and we will not charge you higher than that price.

How can I pay for my ads?

You can Contact Us for payment options applicable for your brand

Why only part of my total ad budget is spent?

There are many reasons for this. For example,

  1. Your bidding price was too low, so your ads could not be displayed. We recommend you to raise your bid price.
  2. Your targeting was too narrow, so the audience of your ad was limited, resulting in smaller number of clicks.
  3. The ad display frequency setting influence ads impression and clicks as well.

In general, we cannot guarantee that your ad spend would reach your total ad budget goal. In display ads, we charge by CPC (₹ 1 per click at least). So you will be charged only when customers click on your ad.

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About Sponsored Products Ads

General Information

What are Sponsored Products?

Sponsored Products are keyword-targeted ads that allow you to advertise individual products you sell on Amazon.com.

What is keyword-targeted advertising?

Keyword-targeted advertising matches the keywords in your campaign to the search terms that shoppers use to search for products at Amazon.com. When a shopper searches for the keywords in your campaign, your ad can show up if it meets the required eligibility criteria.

Where are shoppers taken to when they click on my ads?

When shoppers click your ads, they are taken to the advertised product's detail page.

How do I create a Sponsored Products advertising campaign?

Log in to your Amazon Marketing Services account and click 'Create an ad' from the main page. Then select Sponsored Products.

Can I edit my campaign?

You can edit the duration and budget for all scheduled and active advertising campaigns. You can also add or remove keywords from scheduled and active campaigns.

Where do Sponsored Products appear?

Sponsored Products appear in a variety of ad placements to make it easier for shoppers to discover your products, including
1. On desktop, ads can appear alongside and the below search results and on product detail pages
2. On mobile, ads can appear below search results and on product detail pages

What is average daily budget?

Average daily budget is the amount you are willing to spend per day over a calendar month. For example, if you set your average daily budget to $100, you may receive up to $3,100 worth of clicks in that calendar month (assuming a full 31-day month). Ad spend on any given day may exceed your average daily budget but, at the end of the month, the average daily spend will not exceed your average daily budget.

What is campaign duration?

Campaign duration is the period for which your campaign is scheduled to run. You can either set a fixed date range or set up a continuous campaign with no end date. Generally, we recommend creating campaigns with no end date so that you can indefinitely run a campaign. You may pause a campaign at any time. The minimum duration for a campaign is 1 day.

Is there a way to run ads at particular times of the day?

Currently, this feature is not available.

Are my campaigns manually reviewed before they go live?

No, Sponsored Products campaigns are eligible to go live as soon as you submit them

Why does my ad show up on page 4 but not page 1?

Placements are based on ad rank. To help improve your ad rank, consider increasing your current bid and adding relevant keywords.

What can I do to get more campaign impressions?

Adding more keywords and advertised products to your campaign may increase visibility and drive more impressions for your campaign. Also, consider increasing your bids and budget

Keywords

What are keywords and how are they used?

Keywords are single words or a combination of words that you add to your ad campaigns, and these keywords determine when your ads will appear. Keyword-targeted advertising matches the keywords in your campaign to the search terms that shoppers use to search for products at Amazon.com. When a shopper searches for the keywords in your campaign, your ad can show up if it meets the required eligibility criteria

What is keyword relevance and how does it work?

To ensure a good customer experience, we try to show ads that are relevant to the customer's search and browse activities. The keywords you choose must be relevant to the advertised products in your campaign. Only relevant ads will receive impressions when shoppers search for that keyword.

How do I make my keywords relevant to my product?

Make sure that your keywords reference metadata contained on your advertised product's detail pages. For example, an ad will not receive impressions for the keyword "Beach Towels" if the campaign only contains bath towel products.

Is there a way to see the most popular search terms by category in Amazon Marketing Services (AMS)?

This feature is not offered by Amazon Marketing Services. For more data on Amazon search terms, please consult with your vendor manager about the Amazon Retail Analytics (ARA) Premium service.

How do you determine how much to charge for a click?

Amazon Marketing Services uses a cost-per-click, auction-based pricing model. You set the bid which is the maximum cost you are willing to pay when a shopper clicks an ad. If your ad is eligible to appear in a shopper's search, your ad will compete in a real-time auction. The more competitive your bid is, the more likely you are to win the auction.
If your ad wins the auction and the shopper clicks on the ad, then you will be charged $0.01 more than the next highest bidder.

Why do some of my keywords have zero impressions?

Confirm that your keywords are relevant to the advertised products in your campaign. To ensure a good customer experience, Headline Search Ads doesn't show ads that aren't relevant to a customer's search. It's also possible that your keyword's cost-per-click (CPC) bid may be too low. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords. We recommend setting CPC bids to the maximum you are willing to pay for a click.

How can I add more keywords to my campaign?

You can add more keywords to an active campaign at any time.
1. In the campaign dashboard, select the campaign you want to add more keywords to.
2. Select the Keywords tab.
3. Click the Add keywords button.
4. Type the keywords you would like to add, set your CPC bid, and then click the Add button.

For Sponsored Products, what is the keyword match type and how does it work?

Keyword match types help control which shopper searches can trigger your ad. Sponsored Products operates through Broad Match. With Broad Match, your ad may appear when a shopper's search contains keyword terms in any order, and possibly along with other terms. Your ads may also appear for close variations of your keywords.

Which keywords should I add to my Sponsored Products campaign?

Choose a variety of keywords that are relevant to your product. We provide a list of recommended keywords for the advertised products in your campaign.
You can choose to use some or all of the recommended keywords. You can also add your own keywords in addition to the recommended keywords. The more keywords you select the better chance you have of receiving ad impressions and clicks. You don't pay for impressions, only clicks.

How many keywords can I add to my Sponsored Products campaign?

You can add a maximum of 10,000 keywords to a single campaign.

How much should I bid on a keyword for Sponsored Products?

How much you bid depends on the business goals for your campaign. The minimum CPC bid is $0.02, but actual bids can be much higher, depending on the category you advertise in and the keywords you choose to target. We recommend setting CPC bids to the maximum you are willing to pay for a click. Keep in mind that the most popular keywords likely have above average CPC bids.

Bulk Import

What is Bulk Import?

The Bulk Import feature allows you to add up to 1,000 keywords, bids and match types into your campaigns for Headline Search Ads and Sponsored Products.

How do I add keywords in bulk?

You can add up to 1,000 keywords, bids and match types in bulk in one of the following ways:
1.Upload a spreadsheet with a list of your keywords in one column. You can use your keyword lists from Google AdWords. We currently do not support Bing Ads spreadsheets.
2.Download our spreadsheet template from the ad builder to add keywords and options fields (match type and bid) and then upload this file.

How many keywords can I add in bulk?

You can add up to 1,000 keywords per campaign.

Does the feature enable me to import bids and match types?

Yes, it does. You will need to have an appropriate column headers in your spreadsheet: keywords, bids and match type. We recommend you use a standard Google AdWords spreadsheet as you won?t need to make any changes to it or our spreadsheet template. Under Match Type, enter either Exact or Phrase for Headline Search campaigns and Broad for Sponsored Products campaigns.

What types of files can I use to bulk upload keywords?

We accept .cvs, .tsv, .xls or .xlsx file types.

Advertised Products

Why don't I have the option to advertise with Sponsored Products?

Sponsored Products in AMS is only available to Amazon vendors. If you are an Amazon marketplace seller and not a vendor, then you may create Sponsored Products campaigns in Seller Central.
If you are an Amazon vendor and don't have the option to create Sponsored Products campaign in the ad builder, please Contact Us. To process your request, we'll ask you to provide your vendor code(s).

Why can't I find some of my products?

You should be able to advertise products that you sell directly to Amazon as a vendor. If there are products that you sell directly to Amazon, but you are not able to find them in the product picker, please Contact Us. In order to expedite your request, we ask that you provide your vendor code(s) and a list of your products that do not appear in the product picker.

Why will my ads appear only when Amazon is winning the Buy Box?

The Buy Box is the box on a product detail page where shoppers can begin the purchasing process (for example by adding items to their shopping carts or through 1-Click purchasing). A key feature of the Amazon platform is that multiple sellers can offer the same product. Currently, only product offers that are winning the Buy Box will be eligible for display as Sponsored Products on Amazon.com.

What is the Buy Box?

The Buy Box is the box on a product detail page where shoppers can begin the purchasing process (for example by adding items to their shopping carts or through 1-Click purchasing). A key feature of the Amazon platform is that multiple sellers can offer the same product. Currently, only product offers that are winning the Buy Box will be eligible for display as Sponsored Products on Amazon.com.

Why are some of my SKUs listed as ineligible?

There are multiple reasons why one or more of your products might be ineligible:
1. Only the child products from variations (parent-child relationships) are eligible for advertising.
2. Suppressed listings are not eligible. The listing is either missing important information or contains incorrect information. Fix this listing by editing the field with the suppressed listing alert in the Manage Inventory page in Seller Central.
3. Ads are not eligible for impressions if the products associated with the ads are removed from inventory.
4. Products that are not buyable are not eligible for advertising.
5. Products in closed categories are not eligible.

Why do some of my advertised products have zero or few impressions?

Currently, only product offers that are winning the Buy Box will be eligible for display as Sponsored Products on Amazon.com.
Other common reasons for no impressions include:
1. Low bids
2. Low ad or keyword relevance
3. Narrow targeting
Consider increasing your bids or adding relevant keywords to help increase impressions.
Note: Impressions data may take up to 24 hours to appear in the performance reports.

How can I add more advertised products to my campaign?

You can add more advertised products to an active campaign at any time.
1. In the campaign dashboard, select the campaign you want to add more advertised products to.
2. Select the Advertised Products tab.
3. Click the Add products button.
4. Select from the list of products you want to add to the campaign.

Can I remove a product from my campaign?

Although you can't remove a product from a campaign, you can indefinitely pause it at any time. To pause an advertised product
1. In the campaign dashboard, select the campaign that contains the product.
2. Select the Advertised Products tab.
3. Find the product in the product list table.
4. Click the Status selector to the left of the product name and set the status to Pause.

How do I unpause a product in my campaign?

You can unpause an advertised product in an active campaign at any time. To unpause an advertised product
1. In the campaign dashboard, select the campaign that contains the product.
2. Select the Advertised Products tab.
3. Find the product in the product list table.
4. Click the Status selector to the left of the product name and set the status to Enable.

Can I change my CPC bid for advertised product?

You can't set CPC bids for advertised product within a campaign. You can set CPC bids for the keywords. If you would like to set varying CPC bids for the same keyword by product, we suggest creating additional campaigns to separate the products.

How should I select which products to advertise?

Select the products that you want to promote on Amazon.com. These can be products with a special offer or products that you want to display when shoppers search for a particular keyword. You can also choose to advertise your best selling products or any new or seasonal products you want to promote.

Which products are not eligible for advertising?

At this time we do not support adult products, used products, refurbished products, and products in closed categories.

For Sponsored Products, how do you decide which product sales to attribute to my ad?

A sale is attributed whenever a shopper that clicked on your ad purchases any of your brand's products within the same category. Sponsored Products will only count sales of these products when Amazon was the seller. We will not count sales of your brands' products by third party merchants.

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Performance Metrics

What are Impressions?

An impression occurs whenever an ad is shown to a shopper. The impressions metric is a count of how many times your ad has been shown to shoppers. We provide you the total number of impressions for each campaign and keyword.

What are Clicks?

A click occurs whenever a shopper clicks on an ad. The clicks metric is a count of how many times shoppers have clicked on an ad. We provide you the total number of clicks for each campaign and keyword.

What are Detail Page Views (DPV)?

A detail page view or DPV occurs when a shopper visits one of your brand?s product detail pages after clicking on your ad.

What is Click Through Rate (CTR)?

Click through rate or CTR is the ratio of how often shoppers click on your ad when it is shown. Each of your campaigns and keywords has their own CTR that you can see in campaign management. We provide you the CTR for each campaign and keyword.

What is Spend?

Spend is the total value of the clicks received for a campaign or keyword. We provide spend for each campaign and keyword.

What is Average Cost-per-Click (aCPC)?

Average Cost-per-Click is the average amount that you have spent for a click. ACPC is calculated by dividing total spend by the total number of clicks. We provide the ACPC for each campaign and keyword.

What are Units Sold?

A sale is attributed to a campaign whenever a shopper that clicked on an ad purchases your brand?s products at Amazon. The Units Sold metric counts the total number of your brand?s products sold to shoppers within 14 days of them clicking on your ad.

What are Total Sales?

A sale is attributed to a campaign whenever a shopper that clicked on an ad purchases your brand?s products at Amazon. The Total Sales metric is the total dollar value of your brand?s products sold to shoppers within 14 days of them clicking on your ad.

How long does it take for sales and traffic data to show up once a campaign is running?

If your campaign is winning the bid, it may take up to 3 days for Sales and traffic data to show up on the campaign dashboard. If your campaign is not getting any impression, it is likely that you are not winning the bid. We recommend you to increase your bid or widen your targeting.

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Advertising Reports

What kind of data can I see in advertising reports and when is it updated?

Advertising reports show account level data, excluding canceled orders, for Sponsored Products and Headline Search Ads. This data is updated every hour with data that is at a maximum 12 hours old. Sponsored Products advertising reports include: keyword report, product report, search term report and purchased product report.

Note: At this time, only the Keyword report is available for Headline Search Ads.

What is a keyword report?

Keyword reports are available for both Sponsored Products and Headline Search Ads. This downloadable report provides insights into sales and performance metrics for keywords in all campaigns that received at least one impression. You can use this report to see how your keywords are performing over time, which can help inform you about when to adjust your bid and expand your keyword target list.

Keyword reports offer a custom date range of the last 90 days.

What is the advertised product report?

Advertised product reports provide insights into sales and performance metrics for your advertised ASINs in all campaigns that received at least one impression. You can use this report to see how your ads are performing over time to help you determine if you need to change your advertising strategy.

Advertised product reports offer a custom date range of the last 90 days.

Note: Advertised product reports are only available for Sponsored Products campaigns at this time.

What is the purchased product report?

Purchased product reports provide details on the actual ASINs a shopper purchased after clicking on your ad. This report can help you find new advertising opportunities and get insight into what shoppers are buying.

Purchased product reports offer a custom date range of the last 60 days.

Note: Purchased product reports are only available for Sponsored Products campaigns at this time.

What is the search term report?

Search term reports give visibility into the actual search terms entered by shoppers searching on Amazon that resulted in a click. You can use this report to identify high performing searches from shoppers and to create negative keywords for search terms that don’t meet your goals.

Search term reports offer a custom date range of the last 60 days.

Note: Search term reports are only available for Sponsored Products campaigns at this time.

How does sales attribution work for sales of a specific ASIN on Amazon Marketing Services?

For Sponsored Products, sales attribution occurs within the same marketplace and same brand as the advertised product, limited only to sales by Amazon-sold (1P) ASINs and not including third-party (3P) sellers. Sales is the total dollar value of your brand’s products sold to shoppers within 14 days of them clicking on your ad. SP sales exclude order cancellations and payment failures.

For Headline Search Ads and Product Display Ads, sales are attributed for the advertised product plus any products with the same brand as the advertised product, including sales by Amazon-sold (1P) ASINs and sales by third-party (3P) sellers. Sales is the total dollar value of your brand’s products sold to shoppers within 14 days of them clicking on your ad. HSA and PDA attributed sales exclude cancelled orders and payment failures.

Where can I access my Product Display reports?

Reports for Product Display Ads can be accessed within each campaign in the reports tab.

How can I filter the performance data for my campaigns by date?

The performance metrics table on Campaign Manager can be filtered by date range, which is located at the top of the table. You can apply the following filters on the campaign or account level: Today, Yesterday, Week to date, Last week, Month to date, Last month, Lifetime, and Customized. Customized date ranges are available in the last 90 days.

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Policy Information

How do I notify Amazon if my brand is being infringed?

Amazon respects the intellectual property rights of others. If you are a brand owner and believe your intellectual property is being infringed, please send a notice following the steps for Intellectual Property Claims.

What is the Amazon Ad Creative Acceptance policy?

You can access the Creative Acceptance policy at: Amazon Ad creative acceptance policy.

Amazon Marketing Services Agreement

User Guide

Content Guidelines and Standards

Creative Standards

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Sign-up & Verification

How to start?

To register, click the "Register your brand" yellow button and provide the requested information about your brand. We will process your request within three working day. Also we need you to use firm’s email address instead of your personal one to complete registration process. It would be best if you could provide more information about your brand and the product links at Amazon. Once the registration is successful, we will send you a verification email.

Why am I asked for a secondary contact when I register?

If you are not the brand owner, we may require a second set of contact information to help verify that the person who registers a brand is an authorized representative.

Why is my registration not approved yet?

Some brands approval process may spend longer time than the other. Our team will review each registration step by step to ensure all of them meet brand requirement.


Also, some brand applications do not provide sufficient information. Thus, if your registration is suspended because of this reason, we will send an email notification and ask you to provide the information we need.

Troubleshooting

My ad has been online for two days, why the system shows zero impression and clicks for my ad?

Please be aware that ad data needs time to collect and process, so you may have to wait at most three days to see all performance metrics.

If my brand’s inventory stocks out, what should I do?

To provide a better service to our customers, we strongly recommend that you should stop your ads first. Once you solve the inventory issue, you can create a new ads to promote your products again.

Who I can contact if there is any emergency?

You can contact us at any time.


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